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Barbie displays social purpose in sweet viral ad
Barbie displays social purpose in sweet viral ad

Barbie “Shape Imagination” Campaign | Shelby Brokaw
Barbie “Shape Imagination” Campaign | Shelby Brokaw

Barbie on Twitter: "This election year, #Barbie celebrates the limitless  potential of girls everywhere to stand up for what they believe in, with  the Barbie Campaign Team career set. #Barbie2020 #YouCanBeAnything  https://t.co/NAcgORftPG
Barbie on Twitter: "This election year, #Barbie celebrates the limitless potential of girls everywhere to stand up for what they believe in, with the Barbie Campaign Team career set. #Barbie2020 #YouCanBeAnything https://t.co/NAcgORftPG

Mattel launches new ad campaign for Barbie | Mint
Mattel launches new ad campaign for Barbie | Mint

The Advertising Archives | Magazine Advert | Mattel Barbie | 2000s
The Advertising Archives | Magazine Advert | Mattel Barbie | 2000s

Marketing a Toy as an Icon
Marketing a Toy as an Icon

Barbie's Sports Illustrated Swimsuit Issue Causes a Stir Online - The New  York Times
Barbie's Sports Illustrated Swimsuit Issue Causes a Stir Online - The New York Times

From Dream Bride To Doll For Boys: The Evolution Of The Barbie Ad : NPR
From Dream Bride To Doll For Boys: The Evolution Of The Barbie Ad : NPR

Unapologetic Barbie: brilliant, boneheaded or both? - Digiday
Unapologetic Barbie: brilliant, boneheaded or both? - Digiday

First Barbie doll with hearing aids aims to boost diversity, inclusion |  Marketing | Campaign Asia
First Barbie doll with hearing aids aims to boost diversity, inclusion | Marketing | Campaign Asia

Things To Consider When Creating A Video Ad For Children — Video Production  Marketing Company NYC, New York, NJ, New Jersey
Things To Consider When Creating A Video Ad For Children — Video Production Marketing Company NYC, New York, NJ, New Jersey

Imagine The Possibilities | @Barbie - YouTube
Imagine The Possibilities | @Barbie - YouTube

Above is some research I did on guerilla marketing campaigns plus some  research on Barbie and Barbie marketing campaigns. | Behance
Above is some research I did on guerilla marketing campaigns plus some research on Barbie and Barbie marketing campaigns. | Behance

Campaign of the Week: A Doll Can Help Change The World | Contagious
Campaign of the Week: A Doll Can Help Change The World | Contagious

Barbie You Can Be Anything | LM131 Creative industry and promotional culture
Barbie You Can Be Anything | LM131 Creative industry and promotional culture

Barbie Advertisements Change and Unchange in Digital Age – Zhexi Ji
Barbie Advertisements Change and Unchange in Digital Age – Zhexi Ji

Remodelling Barbie: how Mattel revived an ailing global brand - Mumbrella
Remodelling Barbie: how Mattel revived an ailing global brand - Mumbrella

Barbie's Advertising Campaign: ” You can be anything” (Storytelling) |  Plocka Marketing
Barbie's Advertising Campaign: ” You can be anything” (Storytelling) | Plocka Marketing

Mattel launches online Valentine's campaign to reunite Barbie and Ken
Mattel launches online Valentine's campaign to reunite Barbie and Ken

Barbie Through the Ages - HISTORY
Barbie Through the Ages - HISTORY

Barbie® Celebrates International Women's Day with Global Campaign to  Inspire the Next Generation of Female Leaders | Mattel, Inc.
Barbie® Celebrates International Women's Day with Global Campaign to Inspire the Next Generation of Female Leaders | Mattel, Inc.

Barbie on Twitter: "From the polls to the podium, #Barbie knows that girls  are made to lead. #Barbie2020 #YouCanBeAnything https://t.co/wAuuJu8SP5" /  Twitter
Barbie on Twitter: "From the polls to the podium, #Barbie knows that girls are made to lead. #Barbie2020 #YouCanBeAnything https://t.co/wAuuJu8SP5" / Twitter

Mattel's new Barbie ad campaign puts focus on her many careers - Los  Angeles Times
Mattel's new Barbie ad campaign puts focus on her many careers - Los Angeles Times

Barbie Campaigns
Barbie Campaigns

Barbie no Twitter: "Barbie knows that every child has limitless potential,  but studies show that starting at age 5, girls are more likely than boys to  develop self-limiting beliefs that hold them
Barbie no Twitter: "Barbie knows that every child has limitless potential, but studies show that starting at age 5, girls are more likely than boys to develop self-limiting beliefs that hold them

Trending: Campaign 2020 Barbie - YouTube
Trending: Campaign 2020 Barbie - YouTube